I'M
SARAH HYDE.
COPYWRITING AND CONTENT CREATION
SH.
"FROM WHAT YOU DO EVERYDAY, TO YOUR BIGGEST ACHIEVEMENTS, YOUR BUSINESS IS BRILLIANT. BUT ARE YOU TELLING PEOPLE ENOUGH ABOUT IT, AND IN THE RIGHT WAY?
"I CAN HELP YOU EXTRACT THE THINGS THAT MATTER, TURN THEM IN TO COMPELLING CONTENT AND PROMOTE THEM ACROSS THE CHANNELS WHERE YOUR POTENTIAL CUSTOMERS ARE LOOKING."
SARAH.
03 ABOUT SARAH
"CONTENT IS KING" Bill Gates
Sarah loves creating content; through words, graphics, video, it’s all storytelling. And now she loves to tell the stories of the companies she works with. The brilliant things they’re often too busy to see when they’re in the thick of it.
Along with a first class degree in English Language, Sarah has over 10 years’ experience in various communications roles including sub editor, press and communications officer, copywriter and content editor.
She has managed online content and printed material for international events, magazines, schools, colleges and community groups; managed social media pages of up to 250,000 followers; and written press articles and worked with press including ITV, BBC and SKY.
2016-2017
HORSE OF THE YEAR - NEC
Official Press Writer
Interviewing competitors and producing multiple press releases each day on behalf of the Press Office.
2014
EQUIFEST
Programme features
Producing features for the official programme for Equifest, one of the largest events in the equestrian calendar.
2008-2012
CHILTERN & THAMES RIDER
Sub Editor
Overall responsibility for compiling the 120 page monthly magazine; sourcing features, writing copy, managing the page layout and the proofing and print process.
2014-2017
BEDFORD COLLEGE
Digital content
Managing the College's social media channels and developing website content including blogging and video.
2014-2016
BEDFORD COLLEGE
Prospectus project management
Producing the College's major annual publications.
2012-2014
GRANDSTAND GROUP
Press & Communications Officer
Writing press releases, editorial and managing the social media channels of over 250K followers. Press contact onsite at events working with national and international TV, newspapers and radio.
Ian Pryce CBE,
The Bedford College Group
If you are looking for help with your marketing material Sarah always delivers excellent results.
Sarah Measom,
Grandstand Media Ltd.
Sarah provided a very professional service, was incredibly efficient and displayed excellent knowledge and research in each of her press releases. Following the excellent service she provided last year, I have invited Sarah back again for this year.
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Trina Haggerty,
Hargreaves Owen Ltd.
Having spent the last 18 months trying to get to grips with social media Sarah has been a breath of fresh air. We have been able to plan and deliver a far better message with Sarah's help.
04 SERVICES
CONTENT CREATION
We’re all increasingly aware of the constant pressure to produce content that our customers will enjoy, want to share and that is customised to them, rather than a sales pitch. Sarah can help with content strategy (planning what’s going to happen and when) and management (creating and posting all that lovely content on a daily basis).
SOCIAL MEDIA
"I will help you to create a content plan and then manage and monitor your pages. It’s all about giving your company a personality and creating content that people are going to share."
BLOGGING
"Give me the subject matter, or let me research what is current in your area, and I will produce regular blogs for you. Remember, Google loves fresh content on your website."
INTERVIEWING
"Lacking case studies and testimonials? No time to promote good news stories? Let me speak to your clients/customers and I will produce some great stories to promote your business."
COPYWRITING
Sarah has produced and managed online content and printed material for international events, magazines, schools, colleges and community groups. She has plenty of experience in various content management systems and has been involved in numerous website projects, both building up content from scratch and updating existing copy.
online
"When producing copy for the web I make sure it works both from a visitor point of view (using your key messages) and from an SEO point of view (getting it higher up the Google rankings)."
offline
"I can help you to produce copy for a range of purposes from brochures and leaflets, to editorial and press releases, as well as project manage larger publications from page layout to print."
PROOF READING / COPY EDITING
Grammatical mistakes are a big no-no, whether they’re on a 20 page brochure or a single Facebook post. Sarah will proof read your materials so that common mistakes are a thing of the past.
She can also edit your newsletters and magazines. If you’re overwhelmed by masses of content every time, opt for a fresh pair of eyes and let her sort the wheat from the chaff.
05 fees
Sarah offers a free initial meeting and a written quotation will be sent to you once your requirements have been discussed.
Here are a few examples of typical engagements:
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Proof reading - by the hour
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Social media content - monthly fee
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Blogging - by the hour
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Articles and Features - priced by the article
06 CONTACT
Sarah is based in Letchworth Garden City, Hertfordshire, UK. Contact her to discuss your requirements and she will produce an initial content marketing plan for you, completely free of charge.